digital media – banner ads – digital ads – smart devices – mobile e-commerce & media advertising
Mobile’s share of traffic is on sharp ascent
According to Econsultancy’s recent survey of mostly UK and US-based businesses, for almost 3 in 4 companies (72%) mobile accounts for more than 10% of traffic. The proportion of companies which say that more than 20% of their traffic can be attributed to mobile has more than doubled in the last 12 months, from less than a fifth (17%) in 2012 to 41% in 2013.
A quarter of display ad spend to go to mobile by 2014
Mobile should represent nearly one-quarter of digital display ad spend in 2014 ( 24%, up from 19% in 2013), according to GroupM estimates.
GroupM predicts that total digital ad spend will continue to grow strongly in 2014, and mobile advertising will grow at almost 3.5 times the rate of the digital market as a whole.
Smartphones are crucial for researching and tablets – for purchasing
eMarketer forecasts that 84% of tablet owners and 75% of smartphone owners shop on their devices. It also distinguishes between shopping and purchase, with 63% of tablet owners and 39% of smartphone owners making an actual purchase via their devices during 2013.
These distinctions make smartphones important for research and showrooming, while tablets – for both, researching and purchasing.
Two-thirds of your Facebook friends ignore your posts
Each user post on Facebook is seen by an average of 35% of the user’s friends, according to a study led by Stanford University researcher, who collaborated with three Facebook data scientists.
Posts that do not receive likes or comments tend to be seen by even less friends: an average 28.9% of a user’s network.
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